Case study · Wholesale sample outreach

We managed a campaign that raised over a million pounds.

That was for VITAL Drinks, the functional drinks brand backed by Harry Kane. We then ran VITAL's wholesale outreach to gyms, cafes and fitness venues. In 3.5 months, roughly 450 interested venue owners got in touch, and most of them wanted to try the drinks.

Read the case study

~450Interested venue ownersIn 3.5 months

£1M+Raised in a campaign we managed for VITALBacked by Harry Kane

6,000+Venues reachedGyms, cafes and fitness studios

Venues that said yes

Gyms, studios and coffee shops asking to stock VITAL.

Six of the replies VITAL got, word for word. Names, emails and addresses are removed.

Hi ,

We are actually in the process of changing our vending machine and switching some of the drinks and snack into something really more healthy than the usuals, and I personally mention VITAL as I drink you drinks all the time. Peach, Lemon Lime, Orange and Berries are my favourite.
I would love to have a sample box to have the company and members try.

Club manager, gym

Hi ,

Can you send a case to one of my shops?

Coffee shop owner

Hi ,

I'd be happy to try a sample box.
If the drinks are a good fit for my clients, I'd be happy to consider stocking or recommending them.

Personal trainer

Hi ,

You're welcome to send one out. We're all set on our main products at the moment but you never know.
Feel free to send some literature and price list too so we have it on file.

Co-owner, CrossFit gym

Hi ,

Yeah absolutely, we have actually just ordered a drinks fridge to start sticking some bits.

Gym owners

Hi ,

We would love to receive a sample box.

Studio owner

The detail

Where the interest came from.

Roughly, across VITAL's venue campaigns over 3.5 months.

Gyms and cafes

Gyms and studios: about 1 in 10 venues showed interest.
Cafes: about 1 in 20 showed interest.
Built from Google Maps and Airscale lists.

Higher-value venues

A tighter list of bigger venues.
Around 1 in 7 showed interest.
Padel and multi-site fitness operators stood out.

The offer

How the sample offer worked.

The same simple offer ran across VITAL's campaigns.

Step 01

Offer a sample box

Each campaign offered a free sample box, with no cost and no commitment, so a venue could try the drinks before stocking.

Step 02

Handle the conversation

Synteria ran outreach, handled replies and follow-up, and routed sample requests to VITAL.

Step 03

VITAL fulfils the request

VITAL ships samples and handles orders. Synteria hands over every interested venue.

Campaign findings

What the data showed.

What stood out across the campaigns.

Gyms beat cafes

Gyms and studios showed interest about twice as often as cafes.

Higher-value venues did best

Our tighter list of bigger venues did best. Commercial padel and multi-site fitness operators stood out.

A free sample box

Every campaign offered a sample box at no cost and with no commitment, so a venue could try the drinks before stocking.

Sending checks stayed green

Authentication passed on all sending domains. The saved review showed no red or amber domains.

Roles

Who did what.

Synteria handled the conversations. VITAL handled the product.

Synteria

Built venue prospect lists using Maps and Airscale sources.
Ran outreach and handled replies and follow-up.
Qualified interest and routed sample requests.

VITAL

Shipped requested samples.
Handled orders.

Orders and reorders are on VITAL's side. Synteria's numbers cover venues contacted and replies.

More proof

More case studies.

Read the other documented results.

Ball and Buck12+ qualified decision-maker meetings in the first month

Next step

Map a wholesale pilot before you scale.

We will agree the buyers, offer, territory, sample route and qualification standard before launch.