Referrals and trade shows come in bursts
They can bring the right buyers, but they do not give you a regular way to start new conversations.
We start wholesale conversations.
You handle the product.
Done-for-you cold email for brands and suppliers selling to stockists, distributors, cafes, gyms, retailers and venues. Synteria creates and handles the conversations. Your team ships samples and fulfils orders.
0Positive replies from UK venues for VITAL since July 2026
0UK venues contacted for VITAL
0Or more qualified decision-maker meetings for Ball and Buck in month one
Why wholesale growth gets stuck.
Referrals and trade shows can help. A steady pipeline also needs focused prospecting and follow-up.
The founder is already running the brand
Product, operations and current accounts take time. Prospecting is often the first thing to slip.
Buyers may need a sample first
Stockists and venues often want to try a product before deciding whether to stock or serve it.
Broad lists reach the wrong venues
A product that fits one buyer may not fit another. Lists need to match the product, venue and territory.
What counts as a qualified wholesale conversation?
We agree the standard with you before launch. A reply alone is not enough.
The business fits your product and sits inside the territory you can serve.
We speak with an owner or buyer involved in the stocking decision.
They show interest in stocking the product or ask about a sample or trial.
Wholesale case studies
Buyer conversations, measured honestly.
VITAL raised over a million pounds in a campaign we managed, then added wholesale outreach to UK venues. Ball and Buck is measured in meetings.
Functional drinks, UK venues
£1M+
Raised in a campaign we managed for VITAL, backed by Harry Kane
- Then wholesale outreach to UK venues: 446 positive replies from 6,279 venues contacted
- Free sample box, with no cost or commitment
- VITAL ships samples. Synteria routes requests.
Brand outreach and retail partnerships
12+
Qualified decision-maker meetings in the first month
VITAL's raise was an investor campaign. Venue figures are Instantly totals for July to October 2026.
More teams we have worked with.
What clients said.
"Matthew is superb, reliable, communicative, efficient and excellent."
Outbound, handled from list to request.
Synteria creates and handles the conversations. Your team ships samples and fulfils orders.
Choose the buyers
We agree product fit, territory, buyer roles and exclusions with you.
Prepare the sending
We set up separate sending domains and inboxes, authentication and monitoring.
Launch approved copy
You approve the product offer, message and follow-ups before launch.
Handle buyer replies
We qualify interest, follow up and route sample or trial requests to your team.
We stay on the conversation.
Reply handling and routing
We qualify interest and route sample or trial requests to your team.
Follow-up with interested buyers
We follow up until there is a clear next step or the buyer asks us to stop.
Weekly review
We review replies with you and adjust the buyer list, offer and copy.
Synteria handles the conversations. Your team ships samples and fulfils orders.
The founders running your outreach.
You work directly with Zaid and Matthew.
Wholesale outcomes calculator.
Change these example assumptions to see a possible path from prospects to sample requests and new accounts.
Illustrative monthly outcomes
Positive replies40
Sample or trial requests10
Estimated new accounts1
Illustrative account valueGBP 2,000
Example assumptions only, not measured client results or a promise. The calculator does not account for sample costs, margins, delivery limits or reorder timing.
Questions wholesale founders ask us.
Samples, buyers, territory, sending setup and what happens after a reply.
Who ships samples and fulfils orders?
Your team does. Synteria creates and handles the buyer conversations, then routes sample or trial requests to you. Your team ships the samples and fulfils orders.
Do we keep our current distributor?
Yes. Synteria does not replace your distributor. We agree delivery coverage, existing relationships and exclusions before choosing which buyers to approach.
How do you handle territory?
We agree the locations you can serve before we build the prospect list. Businesses outside that territory are excluded.
What counts as a qualified wholesale conversation?
The business fits your product and territory, the person is involved in the buying decision, and they show real interest in stocking the product or requesting a sample or trial.
Is our main domain used for cold email?
No. We use separate sending domains and inboxes, with authentication and warm-up before volume. Your main domain is not used for cold email.
Do we approve the copy before launch?
Yes. You review the buyer criteria, offer, claims, message and follow-ups before anything sends.
Who owns the accounts and data?
You own the campaign accounts, sending domains and campaign data unless we agree otherwise.
Can you work with our existing wholesale team?
Yes. We agree how to route replies and sample requests to your team, and which buyers or accounts should be excluded.
Map a wholesale pilot before you scale.
We will agree the buyer, offer, territory, sample route and qualification standard before launch. Your team keeps control of samples and orders.